Gustavo Herrera

Gustavo was appointed as Arts for LA’s Executive Director in December 2018.  Prior to working with us, he was the Western Regional Director for Young Invincibles (YI), where he was responsible for leading YI’s California offices, including its West Coast expansion. As director, he set strategic direction and advanced YI’s policy priorities on health care, higher education, jobs, and civic engagement for the region.

Before starting at Young Invincibles, Gustavo was the Chief Operating Officer (COO) of L.A. Plaza de Cultura y Artes (LAPCA), overseeing the day-to-day operation of a county museum, including the oversight of a master plan committee responsible for strategically developing three acres of additional museum campus. From 2010-2012, Gustavo led the Maestro Foundation, a classical music and performance arts foundation, as the Director of Organizational Development. Between 2007-2010, he assessed and recommended business growth strategies in the US marketplace for the global Fortune 500 Company, American Honda Motors, Co.

Gustavo holds a Master of Business Administration (MBA) degree from American Jewish University and a dual Bachelor of Arts in Global Studies with an emphasis in socio-politics and economics and Art History from the University of California Santa Barbara. Gustavo served on the Board of Directors of the Create: Fixate Arts Organization (2006-2010). He is a current Strong Workforce Implementation Advisory Board Member for the California Community Colleges, Advisory Board Member for the California Physician’s Alliance and founding Board Member of Silverlake Forward.